editorial image of brand designer, roxy, from willow and white studio
portfolio work of willow & white studio

Thoughtful Design For purpose-driven founders

Our Design Services

Through modern design backed by foundational brand strategy, our bespoke process creates a perfect-for-you visual identity that will allow you to confidently and effortlessly connect with your audience.

Roxy, owner and lead designer at Willow & White Studio in a brown coat, carrying a laptop and book.

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Meet Roxy


Hi there, I’m Roxy — the founder and owner of Willow & White Studio, a full-service branding and design studio based in South Africa.

I help passionate entrepreneurs across the globe design strategic brands that connect with their audience and provide confidence for business growth. I bring the delicate balance of striking artistic design and analytical thinking to the forefront — inspired by the beauty of the natural world, my design ethos is intuitive, organic, and rooted in simplicity. Through a wholehearted approach, we’ll create a brand identity that feels like you, and ultimately, allows you to confidently connect with your people.

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Say

hello

to a refined and elevated design experience.

Say hello to a refined and elevated design experience.

Women flipping through a lifestyle coffee table book.
Women's legs lying poolside with a cold drink and Vogue magazine.
Woman in natural linen shirt holding a plain hardcover book.
FEATURED PROJECTS
Woman with white linen pants and a brown journal sitting down and paging through a book with lifestyle imagery.

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Make your greatest impact.

Welcome to a creative partnership that will elevate your brand and will free up space in your schedule to focus on doing what you love — and what you’re really good at.

No more trying to figure things out by yourself.