Small Studio, Big Heart

From one small business owner to another, you best believe our heart is in it every step of the way with you.

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Willow & White
Abstract florals and shadows in neutral tones.

Behind The Name

Willow refers to the beauty found in the natural world. White ties in the immense value we see in white space— in design and how it mirrors the need for space in life. Space to breathe, focus on work, life, and the balance between the two.

Every element we create is infused with the same meaning and purpose. Through a thoughtfully intuitive design process, we’ve created a seamless approach to design and collaboration. No one client is the same but in each project we take on, you can trust us to craft something truly meaningful alongside you.

Roxy, founder of Willow & White Studio, sitting back on a wooden chair and laughing.

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I’m Roxy.

And my journey to get here wasn’t always straightforward.

As a child, I had seemingly contrasting interests — a creative spirit and an analytical mind. I entered university believing I had to be one thing. Many years and a degree in chemistry later, I had my career all set out before me. I was working a busy, 9-5 corporate job. Yet, I Ionged for something creative to devote my time to.

After I got married, I started taking part-time online courses in graphic design. I started my design business on the side, and after some time I could no longer juggle the two. I decided to quit my corporate job and dive headfirst into the world of design. This is what brand design is for me, the perfect marriage between spontaneity and calculation, between art and science. Trusting one’s intuition isn’t always easy, but in this case, it paid off.

Since 2019, I’ve fully committed to Willow & White, a full-service branding and design studio. What started off as a simple passion project quickly grew into something more—something that couldn’t be ignored. Today, I partner with incredibly talented entrepreneurs all over the world to craft visual identities that help them confidently connect with their target audiences.

What Guides Us

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A Collaborative Partnership
A Collaborative Partnership

The beauty of our work together comes through an effortless creative partnership. Throughout every step of the process, we’ll work closely to ensure the brand we create reflects your values, your heart, your story.

Modern Design With Heart
Modern Design With Heart

Inspired by the simplicity found in white space, our design aesthetic is minimal and refined, natural and warm. We’ve often found that the most beautiful things in life have a simple elegance about them.

Where Vision & Method Align
Where Vision & Method Align

Through our all-encompassing strategic approach to branding, we’ll establish a visual identity that attracts your dream clients and feels like you, too. After all, there must be alignment between who you are and what you’re offering.

Down To Every Last Detail
Down To Every Last Detail

Leaving no stone unturned, we work hard to ensure your brand design truly represents your values. Through an unparalleled passion for this industry, as well as a background in the sciences, our work is meticulous.

The hands of two women toasting with two glasses of white wine.

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Elevate your brand with confidence.

Gain clarity in your business and effortlessly connect with your target audience through our wholehearted branding approach.