Strategy-first branding and website design.
Helping founders turn brands they’ve outgrown into ones that carry them forward.
We design brand identities and custom websites grounded in strategy, so your brand shows up with clarity and confidence at every touchpoint.
What type of support are you looking for right now?
What if your brand finally matched the quality of your work?
[ Because the real problem isn’t that you haven’t tried. ]
It’s that none of it’s added up to a brand that feels like you and actually works.
We help founders close that gap with strategy first, and then design that carries it. So you can stop second-guessing and start implementing.
Good design isn’t just decoration.
It’s how your business communicates clearly.
More than aesthetics alone, it’s about giving you the confidence to show up, take bolder steps, and make space for what matters most in business (and in life).
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Clarity-First Process
Every project starts with strategic groundwork.
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Personal Partnership
We listen, translate, and design in alignment with you.
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Refined Execution
Thoughtfully detailed process & clean, cohesive design.
Client results and reflections
“Our whole team absolutely adores Roxy - working with her was a complete breathe of fresh air. She has a way with words and design that is really remarkable. We continually found ourselves at a loss for words other than high praise. She completely understood us, our brand and our client, and we couldn’t be happier!”
— Designology studio“Have been meaning to reach out, just because of the sheer increase in work I’ve had since the new website. I literally had to put up an announcement banner on the website to say I can’t take on anyone new. It’s unbelievable.”
— Cindy, Shadow Reviews“Working with Willow & White Studio was one of the best investments I made for my business! Roxy is incredibly warm, friendly, and easy to work with, while also being highly knowledgeable about both design and marketing. Since launching my new site, I’ve been fully booked for the past two years and I still receive constant compliments on both my website and branding. It truly elevated my business and helped me connect with the right clients.”
— Gaia Birth & doula app“Roxy is an absolute superstar. Not only is she incredibly wonderful to work with - personable, patient, lovely all around, she is incredibly talented and intuitive. She led me through a very exciting rebrand and fresh website that we are crazy about. Roxy will help you discover and refine your brand and design, she will support you with patience and encouragement, and she will surpass your expectations.”
— Isabella Patrick InteriorsNot ready for custom design just yet?
If you’re not ready to invest in custom design, these resources will help you get clarity, build confidence, and move forward intentionally.
The (Free) Brand Clarity Check
A free 15-minute check to see what’s working, what’s not, and where to focus first in your brand.
The Brand Reset
A practical brand clarity guide to help you communicate clearly, show up more confidently and build your brand on stronger foundations.
The Brand Refiner
A visual refinement mini-course that teaches you how to make better design decisions so you can execute your brand with ease and confidence.
Explore All Resources
Explore the studio’s go-to resources for branding and running a business — whether you’re a designer or a founder.