Resume Careers

Resume Careers

Brand intensive & website intensive

Courtney came to me looking for a brand identity and online home for her new coaching business. Given this was a new business and with her quick-decision making skills, it made sense to achieve her branding goals through our design intensive model.

When it comes to the primary logo, the design choices were very intentional. The ‘re’ is in regular, upright letters as a nod to the more formal reference of “re:’ used in emails and to showcase the straightforward nature of the brand. The second part of the logo ‘sume’ is in italics which gives a reassuring, nurturing feel but also noting that the tilt in the letters is a nod to the forward motion her clients take as they propel into happier careers.

During the brand intensive we also managed to work on a number of brand collateral items such as Instagram templates and a cover image for her podcast. For her website, we kept things simple but impactful with on-brand stock imagery and cohesive design choices. We added an extra day to her website intensive so that we could add an online store with a few digital items.

Overall, the branding conveys confidence, luxury and empowerment.

View the website here