Willow & Roo

Willow & Roo

Brand Intensive

Inge & Ruan, the founders of Willow & Roo, came to us looking for help with their rebrand and expansion into a lifestyle brand and clothing range. Willow & Roo had been founded in 2020, with a signature range of children’s adventure backpacks, books and decor. After many years of trying to hold onto creative control of their DIY branding, they felt they needed to hand it over to a trusted design professional, so they could truly step into their CEO role and stop allowing design indecision to hamper their business growth.

We completed a two-day brand intensive and created a minimal, modern & elevated typographic logo with a neutral palette of warm browns, creams and charcoal. Knowing that digital was an important channel for the brand, we focused a lot of time on creating multiple fun brand marks and social media templates that would allow their branding to be used beyond just a logo on the merchandise.