Stories Evolved

Stories Evolved

Brand Intensive, Web Intensive

Aimée and Christina came to me from two opposite ends of the world (an amazing connection fueled by passion and purpose) looking to rebrand their ESG business into something they could grow and expand. They help businesses navigate risk and thrive while securing a resilient, hopeful future for people and our planet. In an industry that is typically filled with a lot of complicated jargon, they wanted to really communicate the impact and importance of what they offer through an emotive lens.

For their brand identity, we wanted to communicate strength and gravitas but with a fresh perspective. With colours that evoke a sense of heaviness but also of hope and new life. The logo used contrast in typography (elegant serif paired with a bold sans serif) to highlight these contrasting narratives and to highlight that an existing business (‘story’) has the capacity to be entirely transformed and propelled forwards (‘evolved’). For the website, we focused on simplifying, educating and establishing professionalism. We spent a lot of time sourcing impactful stock imagery to use which contributed greatly to the experience of the website. We have ended up with a simple, emotive and professional website with some fresh features (highlighting movement with the landing page GIF and moving logo), that allows the brand to differentiate from the sea-of-same in this corporate-dominated landscape.

View the website here