The Dlamini Collection

The Dlamini Collection

Brand Intensive

The Dlamini Collection is a modern and quirky South African ceramic business making figurines and associated products. Each figurine carefully crafted by hand, some of them with artifacts on their heads, but each with a signature tall, skinny shape and expressive face. With the figurines being in a range of colours, we wanted to have one bright brand colour and keep the rest more neutral to blend with the range - this is reflected in the palette with the bright tangerine colour and the complementary earthy tones.

For the logo, we used a quirky, yet elegant serif font with character. The ‘d’ and ‘l’ letters were elongated to mimic the long and skinny shape of the ‘dlamini’. The two ‘i’s were tilted to the right again to add some quirk and uniqueness to represent how every dlamini is handcrafted and unique and how they stand out (not generic). More personality was added through hand-drawn illustrations of some of the artifacts with a scratched-out feel to mimic the detail marked into clay of each figurine.