Trading Kind

Trading Kind

Full-Service branding

With kindness and individuality as its inspiration, Trading Kind aims to connect conscious consumers with talented artisans through a convenient online platform. More than that, they aim to aspire to create a community that encourages kindness - to each other and the planet. For their brand identity, we created a sense of modern luxury but with an organic, raw and imperfect feel - embracing unique shapes and textures in the design, just as you will find in their art and products.

We manipulated the logo font to look moulded and imperfect - much like a clay sculpture. We also incorporated various shapes that look like pots and decor pieces and used custom texture to add more depth to these shapes with feature in a lot of their brand collateral. We created a supplier PDF template, social media templates and packaging designs to fully bring this brand to life.