Zoe Lee Design

Zoe Lee Design

Full-Service branding & website

For Zoe, we worked on a full-service branding and website design project to help her gain confidence, structure and grow towards higher-budget clients. A strong and professional brand presence is not only for the purpose of attracting new clients - with Zoe, she was at capacity already with word of mouth referrals, but was looking to create a more streamlined business model longer term with fewer, larger budget projects. So in order to speak to those larger-budget clients, she needed a professional brand and website to establish trust and expertise with her audience when they would go to “vet” her on social media or on her website.

We created a very refined brand identity by blending a polished and modern logo suite with more classic brand typography. Overall we wanted to communicate luxury and adaptability to her audience - specifically targeting those who value convenience and high-quality service and finishes. When working on her website, we collaborated with Lauren from Salted Pages on her website copy - and the result was a beautiful, SEO-rich website that really allows the site visitor to build trust with Zoe and get a clear sense of her services and offerings.

View the website here